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Postion:
Market Researcher
Sector: Catalog Sales
We
sell high quality men's products via the internet and have a
lead
position in a niche market successfully selling millions of euros per
year. We're looking for a international intern, with an
excellent
level of English and a good working knowledge of Spanish to help us
penetrate the English speaking markets. As a market research
trainee
you will help us analyze a potential target market, profile that
market, and investigate advertising method to reach that market.
Applicable
backgrounds: Marketing, International Marketing,
Business, Spanish, Finance
Company
Description
This very successful catalog business with seven
employees has been in existence since 1993. They
sell high quality and exclusive products targeting an upper class
market. This was the second company in Spain
to launch an ecommerce storefront application in the late 1990s.
Job
Description
As a market developer you will increase your
marketing skills by forming part of a team whose purpose is to expand
the market reach of this mail order/internet business. You
will profile a target market, investigate size, demographics,
geographical distribution and propose methods to reach this market,
analyzing the cost and potential profit of each campaign.
Learning
Objectives
The learning objectives of your internship are a combined initiative
between the company and GlobalEd including:
- Company
History: You will understand how and when
this company was founded and how its strategic position has created an
uncontested niche
- Product:
You will acquire an in-depth knowledge of the products sold, their
elaboration process, and what makes this common product so unique.
- Market
Research: You will investigate a target market and help design a
campaign to reach that market.
- Proposals:
You will provide suggestions for improvement based on your personal
observations, experience and research.
GlobalEd´s
Career Development Modules will focus on helping you develop skill sets
in the following areas:
- Time
Management
- Self-Awareness
- Intercultural
Communication
- CV
Preparation and Interviewing
- Public
Speaking
Profile
We are looking for interns that enjoy learning,
working and have a good sense of teamwork. With
an open mind and willingness to learn, we will make this an
unforgettable and challenging experience, regardless of your background
or previous experience.
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